Marketing is Having a Dramatic Impact on the Role of the Future CIO

I have been noticing this for many years and it seems to be getting worse when it should be getting better and that is the CIO's (Chief Information Officers) role in the discussion of Marketing Technology. Because Marketing Technology just continues to proliferate and transform every business from small to large every technical professional is being challenged to keep up and add value to the business.  Recently I have been meeting with digital and marketing technology vp's and directors and have really seen in person how much these pro's know about technology but still need to call on the CIO for project review and in most cases receive approval on any major digital marketing technology implementation. 

In Dan Tynan's Article  called "The Skills and traits of the next-generation CIO" he explores the changing role of the CIO and how Marketing Technology is one of many things driving this transformation. 

Marketing Technology and Its Major Influence on the CMO

Now that Marketing Technology is getting plugged in everywhere, the power of its insights and the speed at which change happens is mind numbing. This radical change has a direct influence on the Chief Marketing Officer and how they make decisions about strategy, positioning and brand. A recent article that was published in ADWEEK written by David Yovanno highlights the changing roll of the CMO and where the new focus is heading. Read More >

Multi-channel marketing is the new normal approach to marketing communications

The most effective Direct Marketing and Advertising Campaigns include multi-channel approaches to reach their consumers and/or business targets. This requires an enormous amount of coordination as marketers must keep all of their content, digital assets, creative, and technologies integrated so campaigns can flow seamlessly and look and behave in a coordinated nature. Your target will never see a crack in your strategy. Once you have a solid multi-channel solution that can coordinate and streamline your marketing, you can consider focusing your efforts into targeting the right customers, at the right time, with the right message. The article below discusses a method of Just-in-Time Marketing that will allow you to improve the effectiveness of your marketing effort, which will help you gain greater value from your marketing investments. Learn more about this in the article, Just-in-Time Marketing.

STAY AWAY FROM USING WORDS IN THIS LIST - List of Common Spam Trigger Words

Spam Trigger Words – Don’t Use Them!

In order to effectively market with the Integrated Marketing Portal, your emails need to actually reach the intended recipient’s inbox. Sounds pretty simple, right? You’re connected to your Wi-Fi, the email you created is perfect, and all you have to do now is just click the “Send” button.

Wrong! It’s common issue that emails don’t ever get delivered to the intended recipient due to a variety of reasons, such as the email clients (i.e. Outlook) deeming your email as Spam Mail or the exchange servers (i.e. Company Firewalls) blocking your emails, etc.

There are many factors that are taken into consideration for email deliveries and most of them are out of your control. However, the one factor you can control to help your emails reach their intended recipient is minimizing the use of Spam Trigger Words in your emails.

Below is a list of words you want to avoid using in your emails because it will increase the chances of your emails being sent to the Spam folder. Don’t forget, just because none of the words in your email are from the Spam Trigger Word List doesn’t mean that your email will guaranteed reach the intended recipient’s inbox, but it definitely does help your chances of a successful delivery.


Below are the words you should stay away from putting in your email:

  1. Opt in

  2. This isn’t spam

  3. Marketing

  4. Sale

  5. Promise you

  6. 50% Off

  7. Free

  8. Satisfaction

  9. Fantastic Deal(s)

  10. Ad

  11. Million/Billion dollars

  12. Affordable

  13. For Only

  14. See for yourself

  15. For you

  16. All new

  17. Mortgage

  18. Never

  19. Special Promotion

  20. Bargain

  21. Stop

  22. Call now

  23. This isn’t junk

  24. Once in a lifetime

  25. Don’t hesitate


Source: (


Integrated Marketing Budgets Go Toward Email

Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.  

Mobile First Strategy for 2016

Do you have a mobile-first website strategy? If you’re still developing visual assets, landing pages and content for desktop and hoping that responsive design takes care of the rest, it’s time to take another look.

Users are increasingly using mobile devices to search online, browse web content, interact on social media, and buy goods and services. Because that trend isn’t expected to go down anytime soon, it’s important to put the mobile user experience first.

Read More Here >

CMOs and CTOs need to work together to get the job done

No modern marketing strategy is complete without technology especially when evaluating and implementing an automated marketing platform. However, we work with a lot of marketing professionals who try to avoid involving the technology professionals in their organization for fear that the project may be derailed, disrupted or never get completed. This article discusses the negative toll this takes on organizations.


Email Subject Lines Matter Big Time

If a subject line is low quality, it will achieve a poor open rate, so it’s really important to get it right. We touched upon the subject briefly in our retailer newsletter experiment, but here I am going to go into more detail about best practice, because so many retailers are still getting it wrong.

The following tips are crafted from personal experience (I subscribe to A LOT of marketing emails), research by MailChimp conducted this year, and advice from the experts. See the full article here

Here is what 8 experts see for the future of email marketing and marketing automation

What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & Marketing Automation.

As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space. Click here to read full article

EMAIL Marketing Deliverability Troubleshooting Guide for AOL, Gmail, Yahoo, and iCloud

Deliverability is a moving target, and identifying why your message doesn't reach the inbox isn't always clear. The goal of this guide is to help illustrate how specific ISPs handle incoming mail, and share how messages can be optimized for better deliverability. If you are having difficulty with deliverability to all ISPs, you may want to take a look at sender reputation best practices and check out how your ESP protects deliverability. Before a message is delivered, the ISP must determine a) if the sender is legitimate, b) where the message should be placed, and c) if the recipient wants to receive the message. Each ISP has a different approach to inbox placement, filtering, whitelisting, and handling recipient actions.