Now that Marketing Technology is getting plugged in everywhere, the power of its insights and the speed at which change happens is mind numbing. This radical change has a direct influence on the Chief Marketing Officer and how they make decisions about strategy, positioning and brand. A recent article that was published in ADWEEK written by David Yovanno highlights the changing roll of the CMO and where the new focus is heading. Read More >
The most effective Direct Marketing and Advertising Campaigns include multi-channel approaches to reach their consumers and/or business targets. This requires an enormous amount of coordination as marketers must keep all of their content, digital assets, creative, and technologies integrated so campaigns can flow seamlessly and look and behave in a coordinated nature. Your target will never see a crack in your strategy. Once you have a solid multi-channel solution that can coordinate and streamline your marketing, you can consider focusing your efforts into targeting the right customers, at the right time, with the right message. The article below discusses a method of Just-in-Time Marketing that will allow you to improve the effectiveness of your marketing effort, which will help you gain greater value from your marketing investments. Learn more about this in the article, Just-in-Time Marketing.
Spam Trigger Words – Don’t Use Them!
In order to effectively market with the Integrated Marketing Portal, your emails need to actually reach the intended recipient’s inbox. Sounds pretty simple, right? You’re connected to your Wi-Fi, the email you created is perfect, and all you have to do now is just click the “Send” button.
Wrong! It’s common issue that emails don’t ever get delivered to the intended recipient due to a variety of reasons, such as the email clients (i.e. Outlook) deeming your email as Spam Mail or the exchange servers (i.e. Company Firewalls) blocking your emails, etc.
There are many factors that are taken into consideration for email deliveries and most of them are out of your control. However, the one factor you can control to help your emails reach their intended recipient is minimizing the use of Spam Trigger Words in your emails.
Below is a list of words you want to avoid using in your emails because it will increase the chances of your emails being sent to the Spam folder. Don’t forget, just because none of the words in your email are from the Spam Trigger Word List doesn’t mean that your email will guaranteed reach the intended recipient’s inbox, but it definitely does help your chances of a successful delivery.
Below are the words you should stay away from putting in your email:
This isn’t spam
See for yourself
This isn’t junk
Once in a lifetime
Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.
Do you have a mobile-first website strategy? If you’re still developing visual assets, landing pages and content for desktop and hoping that responsive design takes care of the rest, it’s time to take another look.
Users are increasingly using mobile devices to search online, browse web content, interact on social media, and buy goods and services. Because that trend isn’t expected to go down anytime soon, it’s important to put the mobile user experience first.
No modern marketing strategy is complete without technology especially when evaluating and implementing an automated marketing platform. However, we work with a lot of marketing professionals who try to avoid involving the technology professionals in their organization for fear that the project may be derailed, disrupted or never get completed. This article discusses the negative toll this takes on organizations.
If a subject line is low quality, it will achieve a poor open rate, so it’s really important to get it right. We touched upon the subject briefly in our retailer newsletter experiment, but here I am going to go into more detail about best practice, because so many retailers are still getting it wrong.
The following tips are crafted from personal experience (I subscribe to A LOT of marketing emails), research by MailChimp conducted this year, and advice from the experts. See the full article here
What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & Marketing Automation.
As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space. Click here to read full article
Deliverability is a moving target, and identifying why your message doesn't reach the inbox isn't always clear. The goal of this guide is to help illustrate how specific ISPs handle incoming mail, and share how messages can be optimized for better deliverability. If you are having difficulty with deliverability to all ISPs, you may want to take a look at sender reputation best practices and check out how your ESP protects deliverability. Before a message is delivered, the ISP must determine a) if the sender is legitimate, b) where the message should be placed, and c) if the recipient wants to receive the message. Each ISP has a different approach to inbox placement, filtering, whitelisting, and handling recipient actions.
In just five years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry. Over the same timespan, vendor revenues have increased by over 1,000% as a result of tens of thousands of businesses flocking to adopt this software.