Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.
There’s no doubt that marketing tech can significantly increase revenue and engagement.
Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.
Today there are more than 2,000 marketing technology vendors to choose from – all with varying features, benefits and user experiences. Investment in this type of technology is soaring, as customer experience and cross-channel marketing becomes ever more important. Here’s a list of eight things to check before you invest.
by Marco Marini
We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be hard to keep up.
We work closely with many email service providers and related vendors, so we see the changes firsthand. And a lot of changes are taking place…