Marketing Technology

Marketing is Having a Dramatic Impact on the Role of the Future CIO

I have been noticing this for many years and it seems to be getting worse when it should be getting better and that is the CIO's (Chief Information Officers) role in the discussion of Marketing Technology. Because Marketing Technology just continues to proliferate and transform every business from small to large every technical professional is being challenged to keep up and add value to the business.  Recently I have been meeting with digital and marketing technology vp's and directors and have really seen in person how much these pro's know about technology but still need to call on the CIO for project review and in most cases receive approval on any major digital marketing technology implementation. 

In Dan Tynan's Article  called "The Skills and traits of the next-generation CIO" he explores the changing role of the CIO and how Marketing Technology is one of many things driving this transformation. 

Integrated Marketing Budgets Go Toward Email

Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.  

Marketing tech checklist: 8 things to check before you invest.

There’s no doubt that marketing tech can significantly increase revenue and engagement.

Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.

Today there are more than 2,000 marketing technology vendors to choose from – all with varying features, benefits and user experiences. Investment in this type of technology is soaring, as customer experience and cross-channel marketing becomes ever more important. Here’s a list of eight things to check before you invest.