Multichannel Marketing

Multi-channel marketing is the new normal approach to marketing communications

The most effective Direct Marketing and Advertising Campaigns include multi-channel approaches to reach their consumers and/or business targets. This requires an enormous amount of coordination as marketers must keep all of their content, digital assets, creative, and technologies integrated so campaigns can flow seamlessly and look and behave in a coordinated nature. Your target will never see a crack in your strategy. Once you have a solid multi-channel solution that can coordinate and streamline your marketing, you can consider focusing your efforts into targeting the right customers, at the right time, with the right message. The article below discusses a method of Just-in-Time Marketing that will allow you to improve the effectiveness of your marketing effort, which will help you gain greater value from your marketing investments. Learn more about this in the article, Just-in-Time Marketing.

The ESP Landscape Is Going Through a Time of Tremendous Change

by Marco Marini

We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be hard to keep up.

We work closely with many email service providers and related vendors, so we see the changes firsthand. And a lot of changes are taking place…


It’s an exciting time for commercial real estate marketing as industry players up the ante, from real estate firms to landlords, and marketers to technology providers. No matter the tactics, techniques and tools coming our way in 2015, you can be sure they will turn the industry on its head. In a really good way.

Why Combined Campaigns Benefit Your Marketing

If you're in advertising or marketing, you may have heard the catchphrase "combined campaigns" thrown around, and you probably wondered what all the fuss was about. 

However, combined campaigns aren't exactly new. Television game shows that request viewers phone in their vote or infomercials that offer limited-time discounts are early examples of combined campaigns that use both television and telephone outlets.