How the Marketing Automation Landscape is Changing (and How You Can Prepare)

In just five years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry. Over the same timespan, vendor revenues have increased by over 1,000% as a result of tens of thousands of businesses flocking to adopt this software.

Big Data: What's Your Plan?

The payoff from joining the big-data and advanced-analytics management revolution is åno longer in doubt. The tally of successful case studies continues to build, reinforcing broader research suggesting that when companies inject data and analytics deep into their operations, they can deliver productivity and profit gains that are 5 to 6 percent higher than those of the competition.1 The promised land of new data-driven businesses, greater transparency into how operations actually work, better predictions, and faster testing is alluring indeed.

Marketing tech checklist: 8 things to check before you invest.

There’s no doubt that marketing tech can significantly increase revenue and engagement.

Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.

Today there are more than 2,000 marketing technology vendors to choose from – all with varying features, benefits and user experiences. Investment in this type of technology is soaring, as customer experience and cross-channel marketing becomes ever more important. Here’s a list of eight things to check before you invest.

The ESP Landscape Is Going Through a Time of Tremendous Change

by Marco Marini

We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be hard to keep up.

We work closely with many email service providers and related vendors, so we see the changes firsthand. And a lot of changes are taking place…

Top 5 Reasons Why Email Marketing Still Works

One reason email marketing has value for business owners is that it's an easy way to start reaching consumers on mobile without investing a lot in new technology or software. According to an April report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones. Email marketing also works with other mobile devices. In July, Forrester Research released a study that found 42 percent of retailers' email messages were opened by consumers on their smartphones and 17 percent were opened on tablets.


It’s an exciting time for commercial real estate marketing as industry players up the ante, from real estate firms to landlords, and marketers to technology providers. No matter the tactics, techniques and tools coming our way in 2015, you can be sure they will turn the industry on its head. In a really good way.

Why Combined Campaigns Benefit Your Marketing

If you're in advertising or marketing, you may have heard the catchphrase "combined campaigns" thrown around, and you probably wondered what all the fuss was about. 

However, combined campaigns aren't exactly new. Television game shows that request viewers phone in their vote or infomercials that offer limited-time discounts are early examples of combined campaigns that use both television and telephone outlets.


Field Guide to Marketing Tips for REALTORS®

Marketing is an essential ingredient for the success of any business. The material on this page will give you a wealth of information to help you market your expertise to potential customers. It includes special sections on how to build your personal promotion campaign, increase your presence in a niche market, and strengthen your marketing plan. (C. Dodge, Information Specialist)