Read more about Integrated Marketing Budgets Go Toward Email

Integrated Marketing Budgets Go Toward Email

Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.  

Read more about Mobile First Strategy for 2016

Mobile First Strategy for 2016

Do you have a mobile-first website strategy? If you’re still developing visual assets, landing pages and content for desktop and hoping that responsive design takes care of the rest, it’s time to take another look

Read more about Email Subject Lines Matter Big Time

Email Subject Lines Matter Big Time

If a subject line is low quality, it will achieve a poor open rate, so it’s really important to get it right. We touched upon the subject briefly in our retailer newsletter experiment, but here I am going to go into more detail about best practice, because so many retailers are still getting it wrong

Read more about Big Data: What’s Your Plan?

Big Data: What’s Your Plan?

The payoff from joining the big-data and advanced-analytics management revolution is no longer in doubt. The tally of successful case studies continues to build, reinforcing broader research suggesting that when companies inject data and analytics deep into their operations, they can deliver productivity and profit gains that are 5 to 6 percent higher than those of the competition.

Read more about TOP 11 COMMERCIAL REAL ESTATE MARKETING TRENDS FOR 2015

TOP 11 COMMERCIAL REAL ESTATE MARKETING TRENDS FOR 2015

It’s an exciting time for commercial real estate marketing as industry players up the ante, from real estate firms to landlords, and marketers to technology providers. No matter the tactics, techniques and tools coming our way in 2015, you can be sure they will turn the industry on its head. In a really good way.

Read more about Field Guide to Marketing Tips for REALTORS®

Field Guide to Marketing Tips for REALTORS®

Marketing is an essential ingredient for the success of any business. The material on this page will give you a wealth of information to help you market your expertise to potential customers. It includes special sections on how to build your personal promotion campaign, increase your presence in a niche market, and strengthen your marketing plan. (C. Dodge, Information Specialist)

Read more about Five Tactics to Make Your Emails More Interesting

Five Tactics to Make Your Emails More Interesting

When was the last time you were excited to take a look at your inbox? If you're like most people—including the people you market to—the answer is probably never. Let's be honest: Most emails are boring.

Read more about Multi-Channel Marketing in 2015 – It’s not rocket science.

Multi-Channel Marketing in 2015 – It’s not rocket science.

B2B multi-channel mar­ket­ing has grown expo­nen­tially in the last few years. Organizations are dis­trib­ut­ing mar­ket­ing con­tent through an ever increas­ing num­ber of chan­nels. A well-executed multi-channel cam­paign is the dif­fer­ence between suc­cess­fully enabling your con­tent to stand out and be seen, or risk being lost in the noise of today’s com­pet­i­tive mar­kets.

Read more about Multi channel marketing strategy: benefits and challenges

Multi channel marketing strategy: benefits and challenges

Having a multi-channel marketing strategy refers to the use of many different marketing platforms to get a message across. One channel is no longer enough. Consumers now expect to be able to interact with an organization in a number of different ways.

Read more about How to put your data to work in marketing communications

How to put your data to work in marketing communications

In the old days, marketers sought to identify a target consumer and would then spend millions to catch her at the right time, in the right place, with the right message. Success was like winning the lottery, you were never quite sure what you had until the results were in.