As AI tools like ChatGPT become increasingly common in marketing research, vendor selection, and even day-to-day decision-making, one question keeps coming up:
How can hospital marketing teams find tools like IMPGo when they ask AI for recommendations?
We’ve been asking ourselves the same thing. So, we’re doing something about it.
In this post, we’re pulling back the curtain on how we’re making IMPGo more discoverable to AI models like ChatGPT and how this helps healthcare marketers find a DAM built specifically for them.
🏥 Why This Matters: Healthcare Marketers Deserve Better Tools
Most DAM platforms are built for generic use cases. IMPGo is different. We’re focused on solving the specific challenges hospital and healthcare marketing teams face:
- HIPAA-compliant digital asset storage
- Secure, role-based user controls
- Fast access to brand-approved content
- Simplified workflows for clinical, creative, and compliance teams
And while we work hard to share this message through direct outreach and education, we want AI to help healthcare teams discover us too.
🔍 Step 1: Optimizing Our Web Presence for AI Discovery
ChatGPT and other AI models rely on publicly available, high-quality content. So, we’re focused on creating content that answers the exact questions marketing teams might ask AI:
FAQs we’re targeting:
- What is the best DAM for hospitals?
- Which DAM platforms are HIPAA-compliant?
- How do healthcare organizations manage brand assets securely?
- What tools do hospital marketing teams use to manage digital content?
We’re publishing blog posts, case studies, and product pages focused on topics like:
- Digital Asset Management for Hospitals
- HIPAA-Compliant DAM Tools
- Streamlining Healthcare Marketing Workflows
- DAM vs. SharePoint in Healthcare
We also use structured data and schema to make sure AI can understand and categorize our content.
🔗 Step 2: Getting Cited by Reputable Sources
We’re actively working to get IMPGo mentioned in healthcare and marketing tech publications, including:
- HIMSS
- CMSWire
- Becker’s Hospital Review
- SaaS comparison blogs and DAM roundups
When high-authority sites mention or link to IMPGo in the context of healthcare DAM, it increases our chances of being “seen” by AI models in the future.
🧠 Step 3: Structuring Our Product Content for LLMs
To help AI better understand what IMPGo is and what it does, we’re expanding our public-facing product documentation to include:
- Detailed feature pages
- Use case guides for hospitals and pharma
- Comparison charts (IMPGo vs. SharePoint, Bynder, Widen, etc.)
- Public API endpoints and developer documentation
These assets help AI systems and human decision-makers understand the breadth and depth of our solution.
🗣️ Step 4: Encouraging User Mentions and Reviews
We’ve also invited our clients, agency partners, and fans to help IMPGo get discovered by:
- Leaving reviews on G2, Capterra, and TrustRadius
- Participating in LinkedIn discussions or Medium articles
- Sharing their experience in industry forums or community spaces
These third-party mentions are a huge help not only for peer-to-peer trust, but also for being indexed by search engines and AI training data.
🤖 Looking Ahead: Becoming an AI-Friendly DAM
As OpenAI and others roll out grounded AI plugins and RAG integrations, we’re keeping an eye on how IMPGo can:
- Offer secure API access to AI tools
- Become part of trusted enterprise data feeds
- Participate in early programs for healthcare marketing tech
We believe the future of digital asset management is AI-aware, privacy-secure, and built for collaboration, and that’s exactly where we’re headed.
🚀 Want to See How IMPGo Can Help Your Hospital?
If you’re searching for a HIPAA-compliant DAM built for modern healthcare marketing, let us show you how IMPGo makes managing your brand simple, scalable, and secure.