IMPGo – How to set up a HIPAA Compliant Marketing Platform in Healthcare
The effects of the COVID-19 Pandemic reverberate through almost every sector, healthcare included. This global event has had a remarkable impact on the healthcare industry
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Account Based Marketing(ABM) Lunch and Learn with IMPGO Marketing Pro’s, Worry Less and Do More in 2020
Account Based Marketing(ABM) Lunch and Learn with IMPGO Ready to start the new year enjoying a luncheon for you and your team from IMPGO while
Big Data: What’s Your Plan?
The payoff from joining the big-data and advanced-analytics management revolution is no longer in doubt. The tally of successful case studies continues to build, reinforcing broader research suggesting that when companies inject data and analytics deep into their operations, they can deliver productivity and profit gains that are 5 to 6 percent higher than those of the competition.
How to put your data to work in marketing communications
In the old days, marketers sought to identify a target consumer and would then spend millions to catch her at the right time, in the right place, with the right message. Success was like winning the lottery, you were never quite sure what you had until the results were in.