How the Marketing Automation Landscape is Changing (and How You Can Prepare) - IMPGo - Leading Account Based Marketing, Marketing Automation, Email, Direct Mail, Print and Social Media

Published May 12th, 2015 by Marcus Taylor in Marketing Automation

In Capterra’s blog once again Marcus Taylor provides in incredibly insightful view of the Marketing Automation landscape and its evolving technology. Most validating of this technology revolution is the number of acquisitions made in this space. According to Marcus ” In just five years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry. Over the same timespan, vendor revenues have increased by over 1,000% as a result of tens of thousands of businesses flocking to adopt this software.”