The scenario plays out every week. Your field team needs a localized event banner, a physician sales sheet, or a patient education piece for a specific regional hospital or upcoming event. It’s a simple request using a pre-approved template. It should take 10 minutes……
Instead, it takes two weeks.
Because your creative team is buried. Because the agency is focused on the Q2 launch. Because the request got lost in a crowded inbox. By the time the asset finally arrives, the event is over and the opportunity has vanished.
Your brand just went cold and missed an opportunity to make a lot of impressions.
The Hidden Cost of “Queue Time” and how IMPGo can rescue you from it
According to Deloitte research, marketing teams lose 32 days per year just hunting for assets. That’s more than a full month of productivity gone. In the pharma world, those 32 days are the difference between a brand that is ‘Fresh and Tasty’ and one that has gone cold on the shelf.
When only a trained designer can touch brand materials, your entire marketing operation moves at “designer-speed.” Every minor tweak,a tag line, quote, a local address, a photo swap, requires a 7-step gauntlet:
- Submitting a creative brief or request
- Waiting for capacity
- Reviewing the first draft
- Requesting revisions
- Waiting again
- Final approval (Peer or team approval)
- Distribution
By the time the asset is cleared, the market has moved on. Your brand request is dismissed or delivered way beyond the deadline.
Give Marketing Ops the Power to Create (Without the Risk)
Most marketing requests aren’t complex creative puzzles. They are simple brand applications. At IMPGo, we provide the self-service tools that empower your team while locking the guardrails. You decide exactly what can be edited. The logo stays put, the fonts are fixed, and the Legal/ISI (Important Safety Information) is unmovable. You give your team the freedom to create, without the risk of a regulatory nightmare.
Imagine if your marketing ops and field teams could:
- Resize an approved ad for five different social channels in one click.
- Reshape an approved artwork for two different email headers in one click.
- Swap product photography in a template without breaking the layout.
- Generate localized versions of sales sheets for regional hospitals.
- Customize presentations for a local event while staying 100% brand-compliant.
How IMPGo’s Creative Suite Eliminates the Wait
We’ve built a studio that empowers non-designers to produce professional-grade work while the “Brand Guardians” stay in total control:
- AI-Powered Editing: Remove backgrounds, enhance images, and create smart-crops for any platform instantly.
- Dynamic Design Studio: Drag-and-drop customization within pre-approved templates. If it’s not in the brand guidelines, the system won’t let them do it.
- Pharma-Grade Precision: We support CMYK and PMS colors natively. This ensures that what you see on your screen matches the pharmaceutical packaging or regulatory documents that hit the printer. No color shifts, no rejected files, no delays.
- Automated Compliance: Built-in brand checking ensures every logo placement and font choice is perfect before it’s even saved.
Real Results: Saving Millions by Saving Time
When you empower all the “doers” in your organization, the ROI is staggering.
- NewYork-Presbyterian saved $2.31 million annually by giving 10,000+ users self-service access to brand materials, effectively ending the creative bottleneck.
- Amneal Pharmaceuticals used IMPGo to launch an entire rebranding, praising the “incredibly user-friendly” interface that kept their transition on schedule.
- Daimler utilizes IMPGo to empower their massive dealership network, proving that even in highly regulated industries with complex distribution, localized marketing doesn’t have to sacrifice brand integrity.
Your Marketing and Creative Team Will Thank You
This isn’t about replacing designers, it’s about liberating them. When you give your marketing ops team self-service tools:
- Designers focus on high-value work: No more “death by 1,000 edits.” They get back to strategic campaigns and brand evolution.
- Marketing Ops moves at market speed: No more waiting. If a campaign needs to go live today, it goes live today.
- Governance is automated: Compliance isn’t a manual check anymore—it’s built into the software.
Stop Waiting. Start Creating.
If your marketing operation is stuck in a queue, your brand is going slow. IMPGo delivers your brand fresh and tasty, while moving at modern speed.
Ready to see how fast your team can really move?
Get Started: Book your personalized demonstration
Experience it: Start your Free 30-day trial
IMPGo > The integrated marketing platform built for pharmaceutical and healthcare enterprises. Centralize. Create. Distribute. All in one platform.