Lisa Borthwik, Go-to-Market specialist at IDC states that “IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel methodology of marketing toward a more buyer-centric approach”. This article highlights some very practical approaches to ABM (Account-based marketing) journey implementation as well as some key first steps that you must undertake to implement an ABM solution.
You can read the full article “How to Make Account Based Marketing Succeed” here. To learn more about the IMPGO Account-based marketing solution read here or sign up to get a demo.

About IMPGO

The Integrated marketing portal(IMPGO) was developed for the sole purpose of unifying marketing & sales teams in an effort to lower the costs and improve the effectiveness of marketing management. In today’s corporate marketing departments, CMO’s use 100s of different marketing technologies according to several reports, and new ones are added daily. The complexity and costs associated are growing out of control, leaving many marketing professionals wondering if there’s a better way. IMPGO is the better way.
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