I have been noticing this for many years and it seems to be getting worse when it should be getting better and that is the CIO’s (Chief Information Officers) role in the discussion of Marketing Technology. Because Marketing Technology just continues to proliferate and transform every business from small to large every technical professional is being challenged to keep up and add value to the business.  Recently I have been meeting with digital and marketing technology vp’s and directors and have really seen in person how much these pro’s know about technology but still need to call on the CIO for project review and in most cases receive approval on any major digital marketing technology implementation. 

In Dan Tynan’s Article  called “The Skills and traits of the next-generation CIO” he explores the changing role of the CIO and how Marketing Technology is one of many things driving this transformation.