Marketing Technology and Its Major Influence on the CMO

Now that Marketing Technology is getting plugged in everywhere, the power of its insights and the speed at which change happens is mind numbing. This radical change has a direct influence on the Chief Marketing Officer and how they make decisions about strategy, positioning and brand. A recent article that was published in ADWEEK written by David Yovanno highlights the changing roll of the CMO and where the new focus is heading. Read More >