As marketing departments are asked to take on more channels of advertising and communications with fewer resources, marketing automation tools have become a must-have. While
In the Forbes Technical Council article Enterprise Brand, Marketing and Sales Automation and the Opportunity they Hold, Jack Weiss explores financially relevant topics that are
Unifying Enterprise Corporate Print and Digital Messaging across all Departments, Divisions on a Global Scale for Emergency Preparedness
Email can be enormously effective at sending pertinent communications across an entire enterprise quickly so that all employees get the necessary information and messages almost
Lisa Borthwik, Go-to-Market specialist at IDC states that “IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel methodology of marketing
Account Based Marketing(ABM) Lunch and Learn with IMPGO Marketing Pro’s, Worry Less and Do More in 2020
Account Based Marketing(ABM) Lunch and Learn with IMPGO Ready to start the new year enjoying a luncheon for you and your team from IMPGO while
Marketing Resource Management (MRM) has become another popular phrase in the enterprise marketing technology world. Check out this article about IMPGO and other leading technologies
IMPGO is included in this great article about Content Marketing Technologies that have innovative approaches to how content marketing technology should work. Read it here:
I have been noticing this for many years and it seems to be getting worse when it should be getting better and that is the CIO's (Chief Information Officers) role in the discussion of Marketing Technology.
Now that Marketing Technology is getting plugged in everywhere, the power of its insights and the speed at which change happens is mind numbing.
The most effective Direct Marketing and Advertising Campaigns include multi-channel approaches to reach their consumers and/or business targets. This requires an enormous amount of coordination
Spam Trigger Words – Don’t Use Them! In order to effectively market with the Integrated Marketing Portal, your emails need to actually reach the intended
Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.
No modern marketing strategy is complete without technology especially when evaluating and implementing an automated marketing platform. However, we work with a lot of marketing
If a subject line is low quality, it will achieve a poor open rate, so it’s really important to get it right. We touched upon the subject briefly in our retailer newsletter experiment, but here I am going to go into more detail about best practice, because so many retailers are still getting it wrong
What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & Marketing Automation
Deliverability is a moving target, and identifying why your message doesn't reach the inbox isn't always clear. The goal of this guide is to help illustrate how specific ISPs handle incoming mail, and share how messages can be optimized for better deliverability.
In just five years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry. Over the same timespan, vendor revenues have increased by over 1,000% as a result of tens of thousands of businesses flocking to adopt this software.
22 Marketing Automation Stats for your 2015 Marketing Plan. Its not too late to implement or plan for 2016! Enjoy.
The payoff from joining the big-data and advanced-analytics management revolution is no longer in doubt. The tally of successful case studies continues to build, reinforcing broader research suggesting that when companies inject data and analytics deep into their operations, they can deliver productivity and profit gains that are 5 to 6 percent higher than those of the competition.
There’s no doubt that marketing tech can significantly increase revenue and engagement. Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.
by Marco Marini We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be
Posted by Dina Duma, June 24th 2015 In this week’s segment, we highlight FAQs around purchased email lists, list validation services, and common deliverability issues. This
One reason email marketing has value for business owners is that it's an easy way to start reaching consumers on mobile without investing a lot in new technology or software. According to an April report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones.
It’s an exciting time for commercial real estate marketing as industry players up the ante, from real estate firms to landlords, and marketers to technology providers. No matter the tactics, techniques and tools coming our way in 2015, you can be sure they will turn the industry on its head. In a really good way.
If you're in advertising or marketing, you may have heard the catchphrase "combined campaigns" thrown around, and you probably wondered what all the fuss was about.
Marketing is an essential ingredient for the success of any business. The material on this page will give you a wealth of information to help you market your expertise to potential customers. It includes special sections on how to build your personal promotion campaign, increase your presence in a niche market, and strengthen your marketing plan. (C. Dodge, Information Specialist)
When was the last time you were excited to take a look at your inbox? If you're like most people—including the people you market to—the answer is probably never. Let's be honest: Most emails are boring.
B2B multi-channel marketing has grown exponentially in the last few years. Organizations are distributing marketing content through an ever increasing number of channels. A well-executed multi-channel campaign is the difference between successfully enabling your content to stand out and be seen, or risk being lost in the noise of today’s competitive markets.
Having a multi-channel marketing strategy refers to the use of many different marketing platforms to get a message across. One channel is no longer enough. Consumers now expect to be able to interact with an organization in a number of different ways.
In the old days, marketers sought to identify a target consumer and would then spend millions to catch her at the right time, in the right place, with the right message. Success was like winning the lottery, you were never quite sure what you had until the results were in.