B2B multi-channel marketing has grown exponentially in the last few years. Organizations are distributing marketing content through an ever increasing number of channels. A well-executed multi-channel cam­paign is the difference between suc­cess­fully enabling your content to stand out and be seen, or risk being lost in the noise of today’s com­pet­i­tive mar­kets. This arti­cle will talk about how we approach, plan and launch major B2B cam­paigns here at Adobe and hope­fully inspire a few mar­keters to take a fresh approach at exist­ing challenges. By Taylor Chadwick on 1 April 2015