Multi channel marketing strategy: benefits and challenges

Having a multi-channel marketing strategy refers to the use of many different marketing platforms to get a message across. One channel is no longer enough. Consumers now expect to be able to interact with an organization in a number of different ways. In turn, organizations that do not facilitate and optimize such interaction can expect this to have a negative impact on customers and, in turn, on your business. Stand still and you are left behind! Some of the different marketing platforms in wide use today are SEO, Text Ads, Banner Ads, Retargeting, Affiliate networks, Social Networks, Emails, Texts, Websites, Mobile, Print and TV. This article explores the benefits and challenges of Multi-Channel Marketing.