by Blaise Lucey  |  August 4, 2015

When was the last time you were excited to take a look at your inbox? If you’re like most people—including the people you market to—the answer is probably never.

Let’s be honest: Most emails are boring. Research backs that up: Social media tends to evoke “excitement” as the prevailing sentiment, but the first word that comes to mind for email is “productivity.” Emails are a chore.

You might be interested in what’s in the email, sure, but it’s rare that you open an email and get excited by the content there.