Marketing tech checklist: 8 things to check before you invest.

by Steven Ledgerwood

There’s no doubt that marketing tech can significantly increase revenue and engagement.

Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.

Today there are more than 2,000 marketing technology vendors to choose from – all with varying features, benefits and user experiences. Investment in this type of technology is soaring, as customer experience and cross-channel marketing becomes ever more important. Here’s a list of eight things to check before you invest.