IMPGo – ABOUT MARKETING TECHNOLOGY
What sets IMPGO Marketing Platform apart from other similar DAM’S, ESP’S, PIM’S, CMS’S and CRM’S?
If you’re familiar with technology, you know there are a lot of acronyms associated with it. Perhaps too many? In this article we’ll use quite a few of them to explain what they do in marketing and advertising and how your enterprise can benefit from them ASAP… oh boy… IMPGo (Integrated Marketing Platform) is a technology stack that integrates many different technologies, as our name implies but what technologies are we talking about?
CRM – Customer Relationship Manager
A CRM, or customer relationship management system, allows businesses and organizations to store and view their customers’ and prospects’ contact information. Additionally, a good CRM can provide details of the engagement of a customer from when they became a contact to their entire history with marketing and sales. This can help strengthen a relationship between a customer and brand if used correctly, leading to higher value engagement and customer satisfaction. Some of the more popular CRMs include Salesforce and Hubspot.
A good CRM should also allow businesses to track customer activity across multiple channels such as through email and social media. This helps businesses gain an understanding of how customers are interacting with the brand and what kind of messages they are responding to. A good CRM can also help identify which marketing campaigns were successful in engaging customers, allowing businesses to fine-tune their strategies and make more informed decisions.
Finally, a good CRM should provide insights into trends and customer behavior. This can help businesses to better understand their customers and target specific audiences with relevant content. Additionally, the data collected by the CRM can provide further insight into how customers are interacting with the business’s website and help to optimize customer experience. With the insights provided by a CRM, businesses can boost customer satisfaction and loyalty.
DAM – Digital Asset Management
A digital asset management solution (DAM) helps businesses keep track of and organize their images, videos, media files and other digital content. With the recent rise in multichannel marketing and social media use, a DAM provides organizations with a way to manage all the creative resources they need to take advantage of every digital marketing avenue open to them.
A DAM is a comprehensive solution that helps businesses store and manage digital assets efficiently and securely. A DAM can be used to standardize the organization of digital content, giving users the ability to quickly search for and access content whenever they need it. It also provides users with full control over who has access to what content, granting permission levels based on user roles and other criteria.
By organizing digital assets with a DAM, companies can ensure their digital content is easily accessible to all relevant users, streamlining the process of sharing it across channels. A DAM enables them to quickly adapt their marketing materials for different types of media, eliminating redundant tasks and saving time. Additionally, a DAM allows users to track the performance of their digital assets and campaigns, allowing for better analytics-based decisions.
CMS – Content Management System
A Content Management System (CMS) lets companies save, organize, and publish a large volume of content through different platforms like websites. Brands such as WordPress and Drupal offer some of the most popular CMSs available today. Content management solutions (CMS) are often customized to meet an enterprise’s specific needs, and must be strong enough to interface with other technologies. After all, the CMS should serve as a one-stop shop for an enterprise.
An optimized CMS should provide a variety of benefits, such as:
- Automated workflow and approval processes- Streamline the publishing process by having automated approvals and routing of content to different users for review or editing.
- Content reuse- Reuse previously created content pieces across multiple channels to save time and effort while still creating a consistent brand experience.
- Easy access to content- Access and manage content from anywhere with an internet connection, making it easy for multiple users to contribute to the same project.
- Platform and device optimization- Create versions of your content that can be viewed on any platform including mobile devices.
ESP – Email Service Provider
An Email Service Provider (ESP) essentially gives a business the tools they need to send mass emails, including but not limited to resources for list management, email design, scheduling and reporting. Most ESPs also help protect against SPAM and adhere to other regulations surrounding email marketing and advertising. Constant Contact and Mail Chimp are two of the best known brands available but there are 100’s of ESP’s. Choosing the best ESP for your business depends on a few factors. The first factor to consider is pricing. Not all ESPs have the same cost structure and it will vary depending on the size of your list, frequency of mailings and features offered. Some companies offer tiered plans that increase with usage while others are “pay as you go”. It’s important to review the pricing and service offerings of each company so that you can make the best decision for your business and budget.
SMM – Social Media Marketing Platform
A Social Media Marketing platform, such as Hootsuite, provides users with an array of easy-to-use tools for managing multiple social media channels. This can include creative visualization features, post scheduling capabilities, and in-depth reporting metrics. Additionally, it grants users access to content curation tools, influencer marketing insights and other features that maximize the success of their social media campaigns. On a more basic level, Social Media Marketing platforms facilitate communication between brands and customers by providing easy-to-use messaging systems for sharing content. This helps brands build relationships with their followers and target customer segments in a more direct and personal way. It also helps create meaningful engagement, as customers can easily interact with the brand in real-time.
PIM – Product Information Manager
Product Information manager is a software tool that businesses use to keep track of all the information and creative resources associated with their product. This system is particularly useful for businesses that have many different SKUs. It allows the company to keep track of things like product descriptions, images, sales materials, marketing campaigns, and more. Product Information Manager also helps businesses to easily manage their inventory levels and pricing structures for each SKU. With this system in place, businesses are able to quickly identify any potential problems or opportunities related to their products. Additionally, it can help to reduce the amount of time spent manually tracking product information and allow for more efficient management. With a Product Information Manager, businesses can quickly respond to changes in customer demand, reducing strain on their resources.
The integrated marketing platform (IMPGo) is designed to be efficient and save you money.
IMPGo is an integrated marketing platform with a modular and expandable foundation. By customizing this platform to last, we help you realize your goal of total digitization while experiencing true savings and efficiencies. Our integrated marketing platform is intuitive and easy to use, providing you with the right tools to help increase your ROI. Our solutions include advanced segmentation for targeting, optimization for improving campaigns, automation for streamlining processes, analytics for tracking performance, reporting for insights into customer behavior, and more. With IMPGo, you can create custom and targeted campaigns that resonate with your customers and drive engagement. The platform also offers powerful analytics capabilities to provide you with real-time insights into the performance of campaigns, customer behaviors, and more. With these insights, you can make data-driven decisions and optimize campaigns for better results. Ultimately, IMPGo helps you maximize ROI and reach maximum success in your marketing.
IMPGo is here to help your company achieve its digital potential – sign up for a demo today and see what we can do for you.
Need help – contact us today or connect with the support team.