What is SaaS and Why is it the Future of Software Deployment?

What is SaaS?

SaaS, or Software as a Service, is a cloud-based software delivery model in which software is licensed on a subscription basis and centrally hosted by the vendor typically on a specific cloud provider. SaaS applications are typically accessed over the internet using a web browser or mobile app, and users do not need to install or manage any software on their own devices other than their web browser. A full service SaaS typically includes full support and maintenance, and sometimes consulting services.

What is the IMPGo SaaS?

IMPGo, also known as the Integrated Marketing Portal SaaS, is a marketing platform designed to enhance and improve the creative, production and workflows in content creation, marketing communications, and advertising. Our service team offers engineering, creative, programming and print services that empower our clients to gain a competitive edge in their respective industries.

Why is SaaS the Future of Software Deployment?

SaaS offers a number of advantages over traditional on-premises software, here are some specific examples of the cost savings, efficiencies, and improved user experience that SaaS can offer:

  • Convenience: SaaS applications offer businesses substantial time and cost savings in training and IT expenditures. Unlike traditional methods, there’s no need for businesses to invest in purchasing, installing, or maintaining their own hardware and software. Furthermore, SaaS platforms are typically more user-friendly than on-premises software because they are crafted to be accessed from any location with an internet connection. A well-designed SaaS should provide a comprehensive solution rather than a partial one; which means it provides all the bells and whistles that make the software as usable and complete as possible allowing someone to do their work in a single user experience with minimal learning or disruption. This approach ensures that convenience translates into significant savings in both time and money for the users and the IT team tasked with procuring a software solution compared to installable desktop or network software..
  • Cost-effectiveness: SaaS applications are typically much less expensive than on-premises software, as businesses do not need to purchase, update and maintain, their own hardware, networks and software licenses and associated expenses. SaaS vendors also typically offer a variety of pricing plans to fit the needs and budgets of businesses of all sizes.
  • Scalability: SaaS applications can be easily scaled up or down as needed, making them ideal for businesses that are growing or experiencing seasonal fluctuations in demand. This can help businesses to avoid overspending on IT resources during times of low demand.
  • Security: SaaS vendors typically have robust security measures in place to protect customer data. This can help businesses to reduce the risk of data breaches and other security threats.

Overall, SaaS is a convenient, cost-effective, secure and scalable way to access software applications vs older traditional methods of software delivery and usage. It is no wonder that SaaS is rapidly becoming the preferred software delivery model for businesses of all sizes.


SaaS is the way to go for future software deployments. It offers a number of advantages over traditional on-premises software, including convenience, cost-effectiveness, scalability, and security. If you are looking for a way to improve your business’s IT efficiency and reduce costs, SaaS is the solution for you.

Try our IMPGo Marketing SaaS for your Enterprise

Contact IMPGo today to learn more about how we can help you to build a marketing SaaS that is perfect for your business goals. We have a team of experienced SaaS experts who can help you design, develop and support your SaaS from start to success.

Additional SaaS Educational Resources:

Google: What is SaaS?

Amazon: What is SaaS?

Microsoft: What is SaaS?

InfoWorld: What is SaaS? Software as a service defined 

Wikipedia: What is Software as a service?