In the Forbes Technical Council article Enterprise Brand, Marketing and Sales Automation and the Opportunity they Hold, Jack Weiss explores financially relevant topics that are impacting marketing departments today. This article presents ways to implement a marketing platform that can both expand reach and reduce expenses. It is especially timely since many organizations are cutting their marketing and advertising budgets in response to the pandemic’s financial impact. Marketing technology can become expensive when integrations are required; technical support needs are broad; and platform upgrades are necessary. However, SaaS platforms that keep their prices and SLAs consistent can help organizations overcome the obstacle of spiraling costs.
IMPGO works to keep its clients’ enterprise marketing costs under control by providing a SaaS all-in-one platform to help marketing help everyone in the organization.
Want to get your personalized demo? Click here to schedule a demo.