The most effective Direct Marketing and Advertising Campaigns include multi-channel approaches to reach their consumers and/or business targets. This requires an enormous amount of coordination as marketers must keep all of their content, digital assets, creative, and technologies integrated so campaigns can flow seamlessly and look and behave in a coordinated nature. Your target will never see a crack in your strategy. Once you have a solid multi-channel solution that can coordinate and streamline your marketing, you can consider focusing your efforts into targeting the right customers, at the right time, with the right message. The article below discusses a method of Just-in-Time Marketing that will allow you to improve the effectiveness of your marketing effort, which will help you gain greater value from your marketing investments. Learn more about this in the article, Just-in-Time Marketing.