IMPGo – How to set up a HIPAA Compliant Marketing Platform in Healthcare
The effects of the COVID-19 Pandemic reverberate through almost every sector, healthcare included. This global event has had a remarkable impact on the healthcare industry
Insights
Leveraging Healthcare Marketing Automation Technology For Healthcare, Hospital, and Medical Brands
Healthcare marketing technology automation is more important now than ever before. 1,100 senior marketing executives were interviewed for Adobe’s most recent poll, and the findings
Account Based Marketing(ABM) Lunch and Learn with IMPGO Marketing Pro’s, Worry Less and Do More in 2020
Account Based Marketing(ABM) Lunch and Learn with IMPGO Ready to start the new year enjoying a luncheon for you and your team from IMPGO while
Integrated Marketing Budgets Go Toward Email
Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.
Marketing tech checklist: 8 things to check before you invest.
There’s no doubt that marketing tech can significantly increase revenue and engagement. Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.
The ESP Landscape Is Going Through a Time of Tremendous Change
by Marco Marini We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be