How AI is Set to Transform Marketing: The Practical Changes on the Horizon
AI vs. Taylor Swift: A Cultural and Technological Phenomenon In the ever-evolving landscape of technology, AI has emerged as a dominant force, now surpassing cultural
Insights
How Can a Hospital or Healthcare Organization Benefit From a Digital Asset or a Brand Management Portal? We have 6 Essential Reasons
Digital Asset Management (DAM) and Brand Management systems have long been staples of large enterprises. Now, these powerful tools are increasingly being adopted by the
How IMPGo Simplifies Brand Management and Improves Efficiency for Hospitals
Managing multiple brands and marketing campaigns can overwhelm the fast-paced, highly regulated healthcare industry. Hospital marketing professionals face challenges such as brand visibility, regulatory compliance,
Enhancing Hospital Marketing Through Integrated Digital Asset and Brand Management
Effective marketing strategies are more crucial than ever in the rapidly evolving hospital and healthcare industry. Professor Eng. Victor Lorin Purcarea’s article in the Journal
IMPGo Beta: Revolutionizing Integrated Marketing Portals
Join Our IMPGo Beta! Autumn has returned, and our commitment to IMPGo, our integrated marketing portal, remains unwavering. We’re currently in the final stages of
IMPGo Features Explained – What is Included in the Free Trial and What Is Not?
Thanks for your interest in IMPGo and our features and pricing. We know IMPGo does a lot for your Brand Marketing, Digital Asset Management, Marketing
What is SaaS and Why is it the Future of Software Deployment?
What is SaaS? SaaS, or Software as a Service, is a cloud-based software delivery model in which software is licensed on a subscription basis and
IMPGo – How to set up a HIPAA Compliant Marketing Platform in Healthcare
The effects of the COVID-19 Pandemic reverberate through almost every sector, healthcare included. This global event has had a remarkable impact on the healthcare industry
What Sets IMPGo Marketing Platform Apart from other similar DAM’S, ESP’S, PIM’S, CMS’S and CRM’S?
IMPGo – ABOUT MARKETING TECHNOLOGY What sets IMPGO Marketing Platform apart from other similar DAM’S, ESP’S, PIM’S, CMS’S and CRM’S? If you’re familiar with technology,
How Healthcare Marketing is Moving the Needle on Enterprise Digitization
The digital transformation of large enterprises is often seen as the holy grail, and for good reason. Who wouldn’t want their entire enterprise to operate
Leveraging Healthcare Marketing Automation Technology For Healthcare, Hospital, and Medical Brands
Healthcare marketing technology automation is more important now than ever before. 1,100 senior marketing executives were interviewed for Adobe’s most recent poll, and the findings
IMPGo: Why Marketing Automation Is Key To Your Enterprise Marketing Success
As marketing departments are asked to take on more channels of advertising and communications with fewer resources, marketing automation tools have become a must-have. While
Make 2021 the Year to Automate Marketing and Sales
In the Forbes Technical Council article Enterprise Brand, Marketing and Sales Automation and the Opportunity they Hold, Jack Weiss explores financially relevant topics that are
Unifying Enterprise Corporate Print and Digital Messaging across all Departments, Divisions on a Global Scale for Emergency Preparedness
Email can be enormously effective at sending pertinent communications across an entire enterprise quickly so that all employees get the necessary information and messages almost
IDC Predicts 2020 to be a Revolutionary Year of Change in Marketing to Account Based Focus (ABM)
Lisa Borthwik, Go-to-Market specialist at IDC states that “IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel methodology of marketing
Account Based Marketing(ABM) Lunch and Learn with IMPGO Marketing Pro’s, Worry Less and Do More in 2020
Account Based Marketing(ABM) Lunch and Learn with IMPGO Ready to start the new year enjoying a luncheon for you and your team from IMPGO while
Marketing Resource Management (MRM) – Today’s Marketing Phrase of the Day
Marketing Resource Management (MRM) has become another popular phrase in the enterprise marketing technology world. Check out this article about IMPGO and other leading technologies
IMPGO Content Marketing Technology – “An Innovative Approach”
IMPGO is included in this great article about Content Marketing Technologies that have innovative approaches to how content marketing technology should work. Read it here:
Marketing is Having a Dramatic Impact on the Role of the Future CIO
I have been noticing this for many years and it seems to be getting worse when it should be getting better and that is the CIO's (Chief Information Officers) role in the discussion of Marketing Technology.
Marketing Technology and Its Major Influence on the CMO
Now that Marketing Technology is getting plugged in everywhere, the power of its insights and the speed at which change happens is mind numbing.
Multi-channel marketing is the new normal approach to marketing communications
The most effective Direct Marketing and Advertising Campaigns include multi-channel approaches to reach their consumers and/or business targets. This requires an enormous amount of coordination
STAY AWAY FROM USING WORDS IN THIS LIST – List of Common Spam Trigger Words
Spam Trigger Words – Don’t Use Them! In order to effectively market with the Integrated Marketing Portal, your emails need to actually reach the intended
Integrated Marketing Budgets Go Toward Email
Direct mail is still very effective, Search Engine Marketing very important but Email seems to lead the spending trend today according to a recent survey of professional marketers. This article written by Phil Britt, Contributing Writer for direct marketing news does point out that more email is not always the best strategy but improving your email technology platform, list quality and messaging is the best way to get the most ROI.
Mobile First Strategy for 2016
Do you have a mobile-first website strategy? If you’re still developing visual assets, landing pages and content for desktop and hoping that responsive design takes care of the rest, it’s time to take another look
CMOs and CTOs need to work together to get the job done
No modern marketing strategy is complete without technology especially when evaluating and implementing an automated marketing platform. However, we work with a lot of marketing
Email Subject Lines Matter Big Time
If a subject line is low quality, it will achieve a poor open rate, so it’s really important to get it right. We touched upon the subject briefly in our retailer newsletter experiment, but here I am going to go into more detail about best practice, because so many retailers are still getting it wrong
Here is what 8 experts see for the future of email marketing and marketing automation
What will be the most interesting developments and trends in the coming years? We asked industry experts for their views on the future of Email Marketing & Marketing Automation
EMAIL Marketing Deliverability Troubleshooting Guide for AOL, Gmail, Yahoo, and iCloud
Deliverability is a moving target, and identifying why your message doesn't reach the inbox isn't always clear. The goal of this guide is to help illustrate how specific ISPs handle incoming mail, and share how messages can be optimized for better deliverability.
How the Marketing Automation Landscape is Changing (and How You Can Prepare)
In just five years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry. Over the same timespan, vendor revenues have increased by over 1,000% as a result of tens of thousands of businesses flocking to adopt this software.
22 Marketing Automation Stats for Your 2015 Marketing Plan
22 Marketing Automation Stats for your 2015 Marketing Plan. Its not too late to implement or plan for 2016! Enjoy.
Big Data: What’s Your Plan?
The payoff from joining the big-data and advanced-analytics management revolution is no longer in doubt. The tally of successful case studies continues to build, reinforcing broader research suggesting that when companies inject data and analytics deep into their operations, they can deliver productivity and profit gains that are 5 to 6 percent higher than those of the competition.
Marketing tech checklist: 8 things to check before you invest.
There’s no doubt that marketing tech can significantly increase revenue and engagement. Before you invest, it’s a good idea to check your shortlisted technologies to make sure they have everything you’ll need to boost your bottom line.
The ESP Landscape Is Going Through a Time of Tremendous Change
by Marco Marini We are in the midst of such sweeping change right now in the world of digital marketing that it can sometimes be
3 Articles to Help Improve Email Deliverability
Posted by Dina Duma, June 24th 2015 In this week’s segment, we highlight FAQs around purchased email lists, list validation services, and common deliverability issues. This
Top 5 Reasons Why Email Marketing Still Works
One reason email marketing has value for business owners is that it's an easy way to start reaching consumers on mobile without investing a lot in new technology or software. According to an April report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones.
TOP 11 COMMERCIAL REAL ESTATE MARKETING TRENDS FOR 2015
It’s an exciting time for commercial real estate marketing as industry players up the ante, from real estate firms to landlords, and marketers to technology providers. No matter the tactics, techniques and tools coming our way in 2015, you can be sure they will turn the industry on its head. In a really good way.
Why Combined Campaigns Benefit Your Marketing
If you're in advertising or marketing, you may have heard the catchphrase "combined campaigns" thrown around, and you probably wondered what all the fuss was about.
Field Guide to Marketing Tips for REALTORS®
Marketing is an essential ingredient for the success of any business. The material on this page will give you a wealth of information to help you market your expertise to potential customers. It includes special sections on how to build your personal promotion campaign, increase your presence in a niche market, and strengthen your marketing plan. (C. Dodge, Information Specialist)
Five Tactics to Make Your Emails More Interesting
When was the last time you were excited to take a look at your inbox? If you're like most people—including the people you market to—the answer is probably never. Let's be honest: Most emails are boring.
Multi-Channel Marketing in 2015 – It’s not rocket science.
B2B multi-channel marketing has grown exponentially in the last few years. Organizations are distributing marketing content through an ever increasing number of channels. A well-executed multi-channel campaign is the difference between successfully enabling your content to stand out and be seen, or risk being lost in the noise of today’s competitive markets.
Multi channel marketing strategy: benefits and challenges
Having a multi-channel marketing strategy refers to the use of many different marketing platforms to get a message across. One channel is no longer enough. Consumers now expect to be able to interact with an organization in a number of different ways.
How to put your data to work in marketing communications
In the old days, marketers sought to identify a target consumer and would then spend millions to catch her at the right time, in the right place, with the right message. Success was like winning the lottery, you were never quite sure what you had until the results were in.